JohnWallStreet – Early Entrants: Episode 6

The NFL appears ready to split its out of market broadcast rights package between a satellite provider – likely DirecTV – and an online streaming service; Commissioner Roger Goodell recently told Bloomberg that the league has plans to deliver NFL Sunday Ticket “on several different platforms.”

While it’s reasonable to assume DirectTV Now would be the front-runner to acquire the broadcast streaming rights, multiple sources tell JohnWallStreet that the NFL “is leaning in to Amazon’s pitch.”

Prime Video would provide the league with wider reach and the league values the e-commerce giant’s ability to facilitate merchandise and ticket sales.

Back on March 5th, Turner Sports announced that TNT would exclusively televise 2 additional regular season Alliance of American Football games – they initially agreed to place just a single regular season game and one playoff game on the cable network.

But the AT&T/WarnerMedia subsidiary was pleased with the viewership numbers recorded for its March 9th contest – it was the 2nd most watched show on the network that day – and sources tell JohnWallStreet that the network is now looking to add additional game broadcasts with the league’s season winds down; of course, that assumes the league plays out the balance of their inaugural season.

There are rumors floating that DAZN is “set to buy” Fox Sports (Brazil), an acquisition that would accelerate the company’s rise in the country given the “premium rights” that the network owns.

The purchase would certainly run contrary to the company’s digital-only strategy, but in a market where TV remains the preferred viewing platform and digital consumption lags far behind more technologically advanced countries like the U.S. or Japan – it makes sense.