Playing With Money: What You Need to Know About Esports Sponsorships

As more and more non-endemic sponsors pour money into esports, brands are demanding similar metrics to their traditional sports sponsorships measurement. Brands want one consistent methodology that can be applied across their entire sponsorship portfolio to better evaluate their esports investments. This session expands on new advancements in computer vision and how it’s helping sponsors better evaluate their sponsorship initiatives in the esports arena and beyond.