JohnWallStreet: Lawsuit Could Result in NCAA Adopting Olympic Model

U.S. District Judge Claudia Wilken will hear the case of Martin Jenkins (former Clemson football player) v. NCAA in December and determine if the NCAA’s system of capping the value of athletic scholarships promotes competition between schools or stymies the market for student-athlete services (i.e. would the value of a scholarship increase if it could be used as a recruiting tool?). Student-athletes on a whole would benefit most from an “open market” (i.e. schools can offer whatever it takes to land a recruit), but a decision that the NCAA has been in violation of anti-trust laws is far more likely to result in a “less restricted market.” One proposed solution would be for college athletics to adopt the “Olympic model”, a resolution that would allow for student-athletes to be compensated for the use of their name, image and likeness while maintaining their eligibility. Regardless of the decision Wilken makes, it’s expected that the losing side will appeal the case to the Supreme Court.

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